Resume
I bring a proven track record of strategic leadership, aligning marketing strategies with business goals and fostering collaboration for holistic success.
About me
As a Growth Marketing Leader, I bring extensive expertise in customer acquisition, paid advertising, and lead generation within the dynamic health and tech industry.
My track record is marked by the successful development and implementation of forward-thinking, results-driven marketing strategies that seamlessly align with overarching business goals.
Experience
Head of Growth
Designed and implemented growth marketing strategies for a diverse portfolio of over 10 startups at this boutique growth marketing consultancy.
- Orchestrated and executed comprehensive marketing strategies, aligning with overall business objectives and contributing to a 100% increase in pipeline over 6 months.
- Optimized for conversion by regularly reviewing and improving inbound sales messaging to increase the efficacy of MQL programs driven by marketing channels.
- Implemented data analytics and market research strategies, driving insights that informed marketing decisions and contributed to a 44% decrease in Customer Acquisition Cost (CAC).
- Pioneered a highly successful Pay-Per-Lead (PPL) initiative, resulting in the consistent generation of hundreds of high-intent leads monthly and significantly expanding the company's pipeline.
- Demonstrated fiscal responsibility by effectively managing multimillion-dollar marketing budgets, optimizing resource allocation for maximum ROI.
Head of Growth
Orchestrated and executed the growth marketing strategy as the founding marketing hire for a seed-stage startup, driving impactful results and laying the foundation for sustained success.
- Built and led a high-performing marketing team, fostering a culture of innovation and professional development, resulting in increased team productivity and effectiveness.
-Founded net-new paid search strategy that generates a dependable pipeline of MQL traffic.The program was so successful, an inbound sales team needed to be created to account for the increase in demand.
- Led go-to-market strategy for company re-brand, 25+ new products, 10+ product re-introductions, and 5 limited time promotions.
- Implemented conversion optimization strategy that improved conversion rates by 125% by using heat mapping software and running tests using Google Optimize, Optimizely, and similar platforms.
Marketing Director
Formulated and executed a comprehensive growth marketing strategy encompassing leadgeneration, customer acquisition, and paid/performance marketing, catapulting a prominent Stairmaster dealership to new heights of success.
- Optimized channel mix by researching, planning, pitching, and launching new paid and organic channels and improving inbound marketing channels. Company is no longer dependent on paid search as the sole source of leads.
- Reduced ad costs by 10% while maintaining consistent lead generation by compiling and analyzing data on Facebook and Google marketing campaigns, measuring ROI, and making data-based recommendations to the CEO.
- Developed & launched a net-new abandoned cart sequence that generates over $10k/monthly revenue on autopilot.
Marketing Director
Directed a multifaceted marketing strategy encompassing paid advertising, organic social media marketing, and lead generation for a premier Med Spa within the Healthcare industry.
- Grew Instagram bookings by 150% by launching a net-new lead generation program focusing on Paid and Organic Social.
- Modernized client acquisition strategy by conducting market research and identifying Instagram as the primary channel to attract & speak to clients at each stage of the funnel.
- Exceeded company goals and KPIs by leveraging consumer insights and data from performance tracking and analysis to optimize digital and social media marketing strategies.
- Boosted brand awareness by establishing a brand strategy and ensuring consistent messaging across multiple channels.
Growth Marketing Manager
Propelled a small business to exceed the $100K revenue mark through the implementation of comprehensive and highly successful growth marketing campaigns.
- Maximized profitability by effectively monitoring marketing budget and ad spend, and planning and integrating ecommerce funnels that employ industry best practices.
- Improved marketing campaign effectiveness by analyzing data and cultural trends andgenerating campaign reports to enable data-driven decision-making.
- Drove superb performance by managing all daily business operations, including generating leads, and filling orders, while identifying opportunities to improve existing workflows.
Marketing Manager
Companies include: Midwest Tax & Financial and Minnesota Sea Grant
Skills
Customer Acquisition Strategy
Expert in customer acquisition strategies, orchestrating dynamic approaches for sustainable business growth.
Brand Marketing & Strategy
Specialized in brand marketing and strategy, crafting initiatives that resonate with audiences and fortify market positioning.
Conversion Optimization (CRO)
Proficient in conversion optimization, refining user journeys for optimal engagement and measurable outcomes.
Paid Advertising Campaigns
Experienced in paid advertising, conceiving and executing campaigns for attention-grabbing, tangible results, and maximum ROI.